Bjarke Ingels Group’s latest proposal: actually sustainable or “is that just PR?”

Image by BIG

It’s shelf shading. Adaptive louvers will reduce heat gain by 52%….

Meanwhile, every image also suggests the building is a poorly-insulated solar oven.

So, is it actually sustainable, or “mega-sustainable,” whatever the hell that means?

Show us the EUI, Bjarke, show us the EUI….

The newest in “mega-sustainable” architecture.

(Quoted material in the headline references the song Superstar, lyrics by Tim Rice.)